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9NEWS Tops November Ratings

4:17 PM, Dec 8, 2010   |    comments
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For more than 30 years and again this November, the success of 9NEWS at 10 is unparalleled. Despite continued challenges in network prime programming, the 10 o'clock news featuring Adele Arakawa, Mark Koebrich, Kathy Sabine and Drew Soicher actually grew 40% in rating and 55% in share from its network lead-in. All other competitors saw ratings drops greater than 20% from their respective lead-ins. Simply put, viewers are making the choice to watch 9NEWS at 10.

9NEWS at 10 (M-F P25-54)

Station

Rating

Share

KUSA- 9NEWS

4.8

13.8

KCNC

3.6

10.4

KMGH

2.3

6.7

KDVR

1.0

2.7

KDVR (9pm)

1.7

4.2

KTVD (9pm + 9:30pm)

1.5

3.7


9NEWS continues to dominate in the mornings as well. From 4:30 in the morning through the Today Show on NBC, 9NEWS is the clear choice for morning news. With five stations doing morning news, 9NEWS still has a higher rating and share than all other stations combined at 6am. In fact, if you combine the ratings of the Today Show with 9NEWS on My20, the Networks of 9NEWS are the choice of 54% of all news viewers in the 7am to 9am time period.

9NEWS at 6 AM (M-F P25-54)

Station

Rating

Share

KUSA- 9NEWS

2.8

25.7

KCNC

0.6

5.1

KMGH

0.7

6.0

KWGN

0.6

5.5

KDVR

0.5

5.0


9NEWS at 7 and 8am on My20 continue to build audience share, showing impressive M-F gains and winning the time period. 9NEWS 7am and 8am on My20 combined grew 14% in rating and 28% in share year-to-year in adults 25-54.

9NEWS at 7 AM + 8 AM (M-F P25-54)

Station

Rating

Share

KTVD- 9NEWS

.8

6.3

KWGN

.6

4.7

KDVR

.7

5.3


9NEWS is equally dominant in weekend mornings. The combined Saturday morning newscasts on 9NEWS and My20 command a full 74% of the total market for viewers watching news during the same time period.

At noon, 9NEWS ratings remained dominant out-delivering the competition on KCNC and KMGH.

9NEWS at Noon (M-F P25-54)

Station

Rating

Share

KUSA- 9NEWS

1.2

9.7

KCNC

.5

4.0

KMGH (11am)

1.0

8.2


Further ratings success in the late afternoons and early evenings proves 9NEWS on KUSA is Colorado's News Leader in every time period in which it competes.

4 o'clock at 9NEWS has three times the rating and share as its nearest news competitor.

Four O'clock @ 9NEWS (M-F P25-54)

Station

Rating

Share

KUSA- 9NEWS

1.4

8.1

KMGH

.5

2.7


At 5pm, 9NEWS dominates the time period. In the network news race at 5:30pm, NBC Nightly News with Brian Williams bested the competition, growing 9% year-to-year and eclipsing the combined totals of the CBS Evening News with Katie Couric and ABC World News Tonight with Diane Sawyer. At 6pm, 9NEWS bested our only other news competitor, KCNC, by more than 4 share points.

9NEWS at 5 PM (M-F P25-54)

Station

Rating

Share

KUSA- 9NEWS

2.3

10.9

KCNC

1.6

7.8

KMGH

.8

4.0

KDVR

.7

3.4


Evening Network News (M-F P25-54)

Station

Rating

Share

KUSA 9NEWS - NBC Nightly News

2.4

9.9

KCNC - CBS Evening News

1.3

5.6

KMGH - ABC World News Tonight

.9

3.6

9NEWS at 6 PM (M-F P25-54)

Station

Rating

Share

KUSA- 9NEWS

2.6

9.4

KCNC

1.4

5.0


9NEWS President and General Manager, Mark Cornetta said, "There is no question that this was a challenging ratings period for every local broadcaster, but it's clear when you aggregate our viewers across the Networks of 9NEWS, that we win every time period and platform in which we compete. We give our viewers options for news, and they have responded by making us their number one choice for news, when where and how they want to get it."

All data contained in this release reference Denver Nov10 AC Nielsen Live Same Day P25-54 ratings.

(KUSA-TV © 2010 Multimedia Holdings Corporation)

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