9NEWS dominates Denver's November ratings race

1:15 PM, Dec 3, 2013   |    comments
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DENVER - As Colorado's News Leader, 9NEWS dominated a crowded local news landscape in the latest November ratings period, capturing the majority of news viewers in every time period. From the first rays of morning sunshine to the afternoon and evening and on into the dark of night, Colorado's local news viewers made 9NEWS the clear choice for news.

Morning News

Nowhere was 9NEWS more dominant than in the morning news race. 9NEWS won the 4:30 a.m., 5 a.m., 5:30 a.m., 6 a.m. and the 7 a.m. - 9 a.m. time period on KTVD Channel 20. 9NEWS dominates the news audience with 45 - 66% of all news viewers in the mornings and on weekends.

9NEWS showed significant growth year-to-year in the following Monday to Friday news time periods while the competition saw their audiences dramatically erode: A 93% share increase at 4:30 a.m. A 70% increase at 5 a.m. Up 46% at 5:30 a.m. and 14% in share at 6 a.m. 9NEWS is far and away the clear choice of news viewers in the mornings.

6AM NEWS M-F

9NEWS - 2.4 rating/25.3 share
7NEWS - 1.4/15.0
CBS4 - 0.7/7.3
KWGN - 0.6/6.6
FOX31 - 0.4/4.4

9NEWS President and General Manager Mark Cornetta said, "The significant growth year-to-year in the morning news race is a real testament to the hard work put in by our entire morning news team. By constantly challenging themselves to adapt to a changing news environment and evolving viewer habits, our morning team of Gary Shapiro, Kyle Dyer, Corey Rose, Gregg Moss, Becky Ditchfield, Danielle Grant, and Amelia Earhart has been hard at work creating new and dynamic morning newscasts. Their efforts, both on-air and through intensive and targeted social media, have resulted in engaging, informative and entertaining programming that is clearly resonating with 9NEWS viewers."

Evening News

9NEWS at 5 p.m. saw a 10% increase in rating year-to-year while 9NEWS at 6 p.m. won the local news race in its time period. NBC Nightly News with Brian Williams enjoys a dominating lead over its competition with a higher rating than both the CBS Evening News and ABC World News Tonight combined. From 5 p.m. to 6:30 p.m., 9NEWS dominates carrying between 44% and 66% of the news audience.

5PM NEWS M-F

9NEWS - 2.3/13.0
CBS4 - 1.5/8.6
7NEWS - 0.9/5.4
FOX31 - 0.5/3.0

6PM NEWS M-F

9NEWS - 2.1/8.9
CBS4 - 1.1/4.6

9NEWS wins every early evening newscast from Monday through Friday continuing a tradition of dominance in the time period.

Late News

In the late local news race, 9NEWS easily wins at 10 p.m. Monday through Sunday with a 71% higher rating than its nearest competitor.

Year-to-year, 9NEWS at 9 p.m. grew 7% in share and 9NEWS at 9:30 p.m. grew 18% in share while the only other news competitor saw significant decreases respectively.

10PM NEWS M-SU

9NEWS - 3.6/13.6
CBS4 - 2.1/7.6
7NEWS - 1.9/7.0
FOX31 - 0.7/2.5

Vice President and News Director Patti Dennis said, "The latest ratings information shows that Denver news viewers are increasingly making the choice to get their news from the Networks of 9NEWS. We see from the first newscast at 4:30 a.m. to the 10 p.m. news, 9NEWS is clearly Colorado's News Leader, dominating every time period throughout the day. We have stressed the importance of true engagement with our viewers - a conversation throughout the day online, broadcast and social, to ensure that we are covering relevant news in thoughtful, interesting ways that matter to them. 9NEWS has evolved to become very much a viewer and user-centered experience."

SOURCE: Nielsen Media Research, Denver, CO NOV 2013 LIVE Same Day A25-54

Online and Social

As dominant as 9NEWS is in broadcast, it continues to lead in the crucial online and social spaces. 9NEWS.com maintains a dominant lead over the broadcast news sites, garnering nearly 133,000 average daily viewers, a staggering 532% lead over the next closest competitor. (SOURCE: comScore October 2013).

9NEWS is the clear choice for news in the social space as well. 9NEWS has 36% more Facebook fans and 89% more twitter followers than the next closest competitor.

FACEBOOK FANS as of 12/3/13

9NEWS 163,490
KDVR 120,555
KMGH 117,041
KCNC 26,591
KWGN 8,548

TWITTER FOLLOWERS as of 12/3/13

9NEWS 69,784
KMGH 37,002
KCNC 32,867
KDVR 25,679
KWGN 7,445

(KUSA-TV © 2013 Multimedia Holdings Corporation)

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