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9NEWS Dominates November Sweeps
KUSA Wins Every Newscast, Breaks Web Record
Randy Barber , Producer  
created: 11/30/2006 6:21:12 AM
Last updated: 11/30/2006 6:21:12 AM
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Denver, CO— 9NEWS has been Colorado’s News Leader for the past 30 years, but this November, the station has once again proven to be a powerhouse.  Regardless of what time Coloradoans tuned in, they chose 9NEWS as their news source.

According to figures from Nielsen Media Research, KUSA won every newscast from 5 a.m. to 10 p.m.  In fact, 9NEWS at 10 with Bob Kendrick and Adele Arakawa finished November with a 21 share, six share points more than its closest competitor, KCNC.


9NEWS at 10 (M-F)





















Station


Rating


Share


KUSA- 9NEWS

11.0


21


KCNC


7.9


15


KMGH


5.6


11



 

The 9NEWS morning team with Gary Shapiro and Kyle Dyer continues to be a juggernaut.  This month 9NEWS at 6 AM received a 24 share.  That’s more than double the share of KCNC and KMGH, which tied for second place with a 9 share.  The success comes as the morning team prepares to expand their show by two hours.  On Monday December 4th they’ll launch 9NEWS 7AM and 8 AM on My20 (Comcast Channel 3).

 

9NEWS at 6 AM




























Station


Rating


Share


KUSA- 9NEWS

6.6


24


KCNC


2.6


9


KMGH


2.6


9


KWGN


1.5


5


KDVR


1.4


5




9NEWS at Noon
























Station


Rating


Share


KUSA- 9NEWS

3.3


12


KWGN (11-11:30A)


0.8


3


KCNC


2.1


7


KMGH (11A-12P)


2.2


8



 

The biggest story may have been in the afternoon, however.  Viewers turned to 9NEWS after Oprah’s move to KCNC.  After the switch, Four O’clock @ 9NEWS earned a 5.6 rating and 14 share, while Oprah lost three share points, and KMGH experienced a 30% loss in viewership.

 

Four O’clock @ 9NEWS




















Station


Rating


Share


KUSA- 9NEWS

5.6


14


KCNC (Oprah)


5.2


13


KMGH


2.7


7



 

Through the evening viewers stayed with 9NEWS.

 

9NEWS at 5




















Station


Rating


Share


KUSA- 9NEWS

7.5


16


KCNC


6.3


13


KMGH


4.3


9




9NEWS at 6





















Station


Rating


Share


KUSA- 9NEWS

7.2


13


KCNC


4.6


8


KMGH


6.5


12



 

After debuting just three months ago, 9NEWS at 9 with Mark Koebrich and Bazi Kanani is already challenging the established newscasts on KWGN and KDVR.  During this book, the newscast came in third place, only four-tenths of a ratings point behind Channel 2.

 

9NEWS at 9PM (KTVD My20)




















Station


Rating


Share


KTVD- 9NEWS

2.5


4


KWGN


2.9


5


KDVR


4.5


7



 

9NEWS not only earned amazing results on TV, but also on the web.  This month 9NEWS.com is expected to surpass 26 million page views and 1.6 million unique users.  Many viewers turned to 9NEWS.com as their source of information during the election and this week’s snow storm.















November

26 million


October


22 million


September


21 million





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