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9NEWS the Big Winner of February Book
posted by: Randy Barber , Producer  
created: 3/1/2007 3:16:17 PM
Last updated: 3/1/2007 3:59:19 PM
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Denver, CO— This February was one to remember at 9NEWS. From the exclusive interviews with Frank Bingham and a survivor of Platte Canyon High School to enterprising series about health, education, and man’s best friends, dogs—it’s easy to see why viewers chose 9NEWS. According to figures from Nielsen Media Research, KUSA won every newscast—morning, noon, afternoon, and night.

In fact, with a 22 share 9NEWS at 10 with Bob Kendrick and Adele Arakawa maintained a six share point lead over its closest competitor, KCNC in February.

9NEWS at 10 (M-F)
Station Rating/ Share
KUSA- 9NEWS 11.4/ 22
KCNC 8.4/ 16
KMGH 5.8/ 11

The 9NEWS Mornings team continues to dominate the market. Gary Shapiro and Kyle Dyer lead with a 25 share. That’s more than double any of its competitors, including CBS4, which at a 12 share.

9NEWS at 6 AM
Station Rating/ Share
KUSA- 9NEWS 6.7/ 25
KCNC 3.1/ 12
KMGH 2.2/ 8
KDVR 1.6/ 6
KWGN 1.5/ 6

9NEWS at Noon
Station Rating/ Share
KUSA- 9NEWS 4.4/ 15
KWGN (11-11:30A) 0.9/ 3
KCNC 2.5/ 8
KMGH (11A-12P) 2.9/ 10

9NEWS continues to grow in the afternoon, gaining an even larger lead over Oprah and 7News Now at 4 p.m.

Four O’clock @ 9NEWS
Station Rating/ Share
KUSA- 9NEWS 6.3/ 15
KCNC (Oprah) 5.2/ 12
KMGH 2.9/ 7

Through the evening viewers stayed with 9NEWS.

9NEWS at 5
Station Rating/ Share
KUSA- 9NEWS 8.0/ 17
KCNC 6.7/ 14
KMGH 3.5/ 7

9NEWS at 6
Station Rating Share
KUSA- 9NEWS 8.1/ 14
KCNC 5.2/ 9

Viewers asked for more choices for news, so 9NEWS added local news from 7-9 a.m. and at 9 p.m. on My20. Both newscasts have been growing.

9NEWS at 7-9 a.m. (KTVD My20)
Station Rating Share
KTVD- 9NEWS 1.2/ 4
KWGN 2.0/ 7
KDVR 1.6/ 5

9NEWS at 9PM (KTVD My20)
Station Rating Share
KTVD- 9NEWS 2.4/ 4
KWGN 3.2/ 5
KDVR 5.8/ 9

More and more viewers are also turning to 9NEWS.com for news—whenever and wherever they want it. This February 9NEWS.com registered 23 million page views. That’s a 69% increase, when compared to February 2006.

9NEWS.com
February 2007: 23 million 
February 2006: 15.78 million



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