It's a billboard message meant to scare drivers, and one that has been a month in the making.
Bill Kinsey creates the billboard eye candy from his shop in the town of Elizabeth.
Kinsey's 3D billboards are everywhere around town.
"But this one is completely different and you don't see things like this very often, especially in Colorado," Kinsey explained.
The idea was born two months ago when the Colorado State Patrol hired the advertising company Amelie Advertising & PR to help warn drivers about following semi trucks too closely.
"It started with us with a sketch and an idea and how to give something that's really powerful and impactful," Gordy Hirsch with Amelie said.
Kinsey uses his power tools to bring that powerful idea to life.
"This one's got three-dimensional letters and a sculpture that we're going to mount on the billboard," Kinsey explained while using tools in his workshop.
The new billboard is actually part two of a teaser billboard already up at Interstate 70 and Wadsworth Boulevard.
The new one will be ripped in half at the top and say, "Tailgating a truck can turn any car into a convertible."
It's a big message on a really big billboard. It's 48 feet by 14 feet.
"People don't realize how massive this stuff really is," Kinsey said. "It incorporates sculpting out of foam, hard-coating the foam, a lot of woodwork and welding."
A lot of work, but it's a message that will save lives.
"These jobs are a little more satisfying because it's a public service announcement," Kinsey said.
"Safety around trucks is more important than you think, it's just as important as buckling up or not texting and driving," Gordy said.
The billboard is set to go up on Friday.
In Colorado in 2010, there were 968 crashes between passenger and commercial vehicles, resulting in 50 fatalities and 138 injuries.
Those wrecks were the fault of the drivers in the passenger vehicles 56 percent of the time.
(KUSA-TV © 2011 Multimedia Holdings Corporation)