KUSA - The Federal Communications Commission's regulations went into effect on Oct. 16.
For marketing calls, telemarketers must have the prior express written consent of the consumer before placing calls or texts that are prerecorded or are made with an autodialer to the consumer's cell phones.
The prior express written consent must include a clear and conspicuous disclosure that the consumer is not required to provide consent as a condition of purchasing any goods or services.
The new rules also require prior express written consent to make prerecorded calls to residential numbers.
For non-marketing, information-only calls and texts (without a sales pitch included), the old prior express consent (which can be oral or written) will continue to be ok.
Companies that already have just the consumer's prior express consent, but not in writing, cannot rely on the existing consent. Those companies will now need to obtain that prior express consent in writing.
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