Company designed to be the Netflix of Legos

9:17 PM, Sep 9, 2013   |    comments
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NEW YORK - Elina Furman's 5-year-old son loves Legos. After buying nearly $5,000 worth of Legos for her kid, only to find them in storage bins in the garage or pieces under the bed and stuffed in the couch, Elina Furman founded, a Lego rental and sharing service.

Pleygo is structured similarly to Netflix. Both Pleygo and Netflix members pay a monthly fee based on how much access they would like.

According to, monthly membership fees start at $15 for access to small- and medium-sized Lego sets up to 250 pieces and go up to $39 for access to all Lego sets up to 4,500 pieces.

Members then create wish lists of the sets they'd like, similar to how Netflix members update their queue with movies they'd like to watch.

Pleygo then sends the set, complete with an instruction manual and a spare-piece bag.

When finished with the Lego set, members return the set in a provided Ziplock bag in a pre-addressed box by US mail. Shipping is free, and there is no charge for lost pieces. states that all Pleygo sets are cleaned and sanitized between each use.

Once Pleygo receives the returned set, the next set is mailed.

Pleygo is backed by Stonehome Capital, a New York-based venture capital firm. Find out more here:

(KUSA-TV © 2013 Multimedia Holdings Corporation)

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