Danny van der Poel traveled all the way from Denmark here with his take on how to locate that beloved item: a second device in the pocket that monitors the iPhone.
He calls it the HipKey, and it's about the size of a quarter. The device talks to a tracking app, which has only one goal in mind -- letting you know how near and far away your precious iPhone is located.
He's already got one influential customer impressed. Apple began selling it in November on its European website in 20 countries. Apple in the U.S. will begin selling it this year as well, and van der Poel is at CES looking to woo other retailers in stocking the $89.95 product.
The inventor of the product, whose website is hippih.com, promises great results -- but only if your battery is charged.
(Copyright © 2013 USA TODAY)