Valpak is partnering with Roximity, a Denver-based app developer, to bring coupons and deals to drivers of newer Fords and Lincolns who use the voice-controlled Sync AppLink connected to their mobile phone.
The app allows drivers to hear about personalized deals from nearby stores, restaurants and other businesses as they drive. The "coupon" is on the driver's phone and can be redeemed once the car is stopped.
Valpak is based in St. Petersburg, Fla.
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