A big drawback for customers shopping with online retailers is the lack of product interaction. That's the case for the virtual store at www.SumoLounge.com, which sells a line of bean bag furniture.

Sumo's Omni chair isn't much of a chair at all. It looks and feels like an oversized pillow, only not as soft.

Andrew Milligan, who founded the online store, says customers must, "...play around with the shape and find comfy positions.

For a bean bag, you have to work pretty hard to make it comfortable and practical, even for lounging.

To be fair, Sumo's bigger bean bags are likely much more satisfying.