The official Toyota helpline is 1-800-331-4331.
BBB officials say scammers have gotten an 800 number that is one digit away, 331-4431 in hopes consumers call by mistake.
An article quotes Tim Burns, public affairs director of BBB serving in eastern Michigan as saying: "You get a quick message that says really, really fast that you're going to be charged $5.96 on your phone bill if you call this other number. Then it goes into a message saying that because of the volume of calls, they would like you to call this other number for more information."
"When you call that number, your phone bill gets billed, plus then they ask for your information like your social security number to say they're processing your request. What happens is you lose $5.96 plus you're probably going to be a victim of identity theft if you fall for this scam."
BBB officials say the scam phone number has been reproduced in some wire service reports and newspapers.
(KUSA-TV © 2010 Multimedia Holdings Corporation)