Opt out of getting junk mail

10:43 AM, Jun 23, 2012   |    comments
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That's thanks to a partnership the city has formed with the mailing preference and privacy company Catalog Choice.

Catalog Choice helps people reduce the amount of junk mail they receive by offering them the option to opt out of mailings such as catalogs, coupons, credit card offers and donation requests. Residents can also enter their zip code to opt out of receiving telephone books.

The goal is to help reduce the city's waste disposal and recycling costs by stopping unwanted mail from ever arriving. According to Catalog Choice, every year direct mail advertising creates ten billion pounds of waste material which it then costs cities nearly a billion dollars to dispose of.

"So at the end of the day unwanted mail is waste. It's garbage," Chuck Teller, Chief Strategy Office of Catalog Choice's parent company TellerID, told 9NEWS. "And it costs the city time and money and resources to throw that away. So if you didn't ask for the material to come to you in the first place that's the most efficient and effective to deal with this kind of program."

The program is free of charge and the city hopes at least ten thousand households will create an account and begin reducing the amount of junk mail they receive. Residents can sign up by visiting FCGov.com/Junkmail.

(KUSA-TV © 2012 Multimedia Holdings Corporation)

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