This summer, Tom Downey with the department of Excise and License reached out to the pedal cab industry and city agencies to come up with a solution.
"We had a number of complaints about rogue drivers. People who would go home maybe in their garage and create their own pedal cab in their garage," Anthony Graves of Visit Denver said. "It's a public safety risk if they're cutting off buses and hitting passengers."
City leaders met with industry officials for months in an effort to come up with a solution. In the end, they determined the key issues were safety, accountability and customer service. As a result, starting in March all pedal cabs will be required to have a license plate. They'll also be required to carry $1 million of liability insurance.
"By having a license plate for each pedal cab in the city if there's a complaint, if law enforcement sees some violation, they're able to pinpoint the individual and also make sure that person is insured and trace it back to which company," Graves said.
The city unveiled the special purple plates on Thursday and issued 9 plates during a lottery as part of a soft launch.
"It's very distinctive. It is about the size of a motorcycle plate. It's purple like the Rockies. It also has the Denver D on it," Graves said.
The plates cost $25 dollars each year.
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