On Tuesday, Anthony's Pizza on the 16th Street Mall became the first restaurant with the new high-tech beverage dispenser.
The machine, designed by Ferrari, allows the customer to select from 106 beverages. It uses newly designed syrup cartridges including such flavors as grape, raspberry, vanilla orange and strawberry that mix with several Coca-Cola beverage like Fanta, Mr. Pibb, Sprite, Vault, Powerade and Hi-C, at the touch of a button.
"The cool things are too numerous to list, but the best part about it is that it's consumer driven. They told us they wanted more no-calories options, they told us they wanted more still options and so that's what it delivers," Coca-Cola's Director of Marketing Josh Nations said.
The Freestyle offers dozens of low-calorie and no-calorie options including its Zero products, many of which are not available in stores such as Mr. Pibb Zero. It also offers dozens of non-carbonated, still beverages like Minute Maid lemonade and Dasani with various flavor choices.
As of Tuesday, the Anthony's site is the only one with the machine, but the pizza company will add it to six other locations in the next few weeks. Anthony's says it did not raise the price on its fountain sodas and customers can purchase the Freestyle for $1.75.
Coca-Cola says it is working with other area restaurants as well and hopes to have many more in Denver in the coming months.
It took Coke six years to develop the machine including two years of testing in Atlanta and Southern California.
The beverage company hopes to have Freestyle machines nationwide by the end of this year. Coke also plans to do a software update in May which will add an additional 19 flavors to the machine for a total of 125 flavors.
"To our knowledge there is nothing like this in the world. This is the future of fountain dispensing," Nations said.
You can download an app on your smart phone to find Freestyle location or go to Coca-Cola's Facebook page to learn more.
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