Sam Taylor's Barbecue on South Cherry Street in Denver has a sign outside their restaurant that read: "Ugly people eat for free today" on Thursday.
9NEWS called the restaurant and spoke to Sam himself.
He cleared things up and said it's all in good fun and it's just a clever way to get people in the door. He says it's working.
Sam says there's never been an ugly person at his restaurant, but he randomly chooses patrons to be the "winner" of the free meal.
Sam says no one's ever been offended.
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