Delta Air Lines business-class customers will be able to curl up with an in-flight version of "Westin's Heavenly Bed" pillows and comforters on international and select domestic flights beginning this summer.
Delta will offer its "Westin Heavenly In-Flight Bedding" product to BusinessElite customers flying internationally and on flights between New York JFK and Los Angeles, San Francisco and Seattle and between Atlanta and Honolulu.
Beginning in June, those customers will receive a Westin Heavenly sleeping pillow and a comforter. Passengers on flights longer than 12 hours also will receive a lumbar pillow.
"In recent surveys, customers have told us that the most important part of the in-flight experience is sleep," Joanne Smith, Delta's senior vice president, In Flight Service, says in a release. "The new Westin Heavenly In-Flight bedding product is just one of the new amenities Delta is introducing to ensure customers achieve a restful, rejuvenating in-flight experience."
The tie-in with Westin follows another recent collaboration with Westin parent Starwood. Delta and Starwood announced earlier this month that they would introduce a "Crossover Rewards" program that would extend elite-level VIP perks to each other's their top customers, both in hotels and during flights.
Once customers link their Starwood SPG and Delta SkyMiles accounts, Delta's elite-level frequent-fliers will certain elite-level bonuses when staying at Starwood hotels and vice versa for Starwood elites flying on Delta. The program is to kick off Friday (March 1).
Delta says its elite-level customers will enjoy these benefits when they stay at Starwood properties:
- Earn one bonus mile per every dollar spent on eligible room rates at over 1,100 Starwood hotels and resorts worldwide
- Diamond and Platinum Medallion members will enjoy SPG benefits like access to the elite check-in line, 4 p.m. late checkout, complimentary in-room Internet access, and more
- Delta says Starwood's elite-level customers will enjoy these benefits when they fly on Delta.
(Copyright © 2013 USA TODAY)