The county is looking to charge homeowners $130 a year for 15 years to fix more than 100 miles of damaged roadway. If county residents decide to turn down the request, they will be responsible for complete repairs.
But just this weekend, the animal rights group People for the Ethical Treatment of Animals (PETA) told the county it would pick up a good chunk of the bill if the county would print the organization's sexy vegan logo on the roadways it fixes.
Boulder County transportation officials told PETA they're not interested in the offer.
"We were made an offer I think we'll have to refuse," George Gerstle, County Transportation Director said. "We have enough curves in the roadways and I don't think we want anymore."
The print would feature the silhouette of a curvy woman who is urging people to become vegans. The ad says: "Word on the Street: Go Vegan! PETA."
PETA would not say how much it would offer the county. A few months ago, it offered the city of Colorado Springs money if it would print ads on the sides of its recycling trucks. Colorado Springs also declined.
Residents in Boulder's Knollwood community aren't keen on the idea either.
"I'm against it," Barry Baer, a resident, said. "I don't want to have ads in my street and I think it's a safety hazard."
PETA officials don't look at it that way. They look at it as an educational tool that will help pay off residents' tabs.
"These ads could help people save money while also helping them make improvements in their lifestyles," Ashley Byrne, with PETA, said.
"It's interesting," Gerstle said. "But it's not something we're after."
(KUSA-TV © 2010 Multimedia Holdings Corporation with The Associated Press)