Cricket has added a million subscribers over the past two years through heavy marketing of its unlimited, contract-free wireless service. Experts say the company's growth would bode well for Colorado because it can be considered the state's only hometown wireless carrier.
While Cricket's top executives are based in San Diego, the company's operational headquarters is in Greenwood Village.
Colorado is home to more than 550 Cricket employees and 230 Cricket stores, including close to a dozen corporate-owned retail locations, the latest being the Orchard Cricket store.
New products considered key to the company's future, such as Cricket's mobile music service, Muve, are developed and managed at the Greenwood Village office.
Cricket serves roughly 6 million subscribers - far behind the nation's Big Four wireless carriers. But Muve has already attracted more than 500,000 customers, ranking among the top three digital music services along with Rhapsody and Spotify.
Muve, which adds $10 a month to a subscriber's rate plan, is available on a handful of Cricket cellphones.
Each Muve subscriber on average listens to more than 40 hours of music and downloads nearly 300 songs per month, according to Cricket.
In its annual report, the company boasted that offering Muve and nationwide coverage has made its "services more attractive to customers" and improved its competitive positioning.
(KUSA-TV © 2012 Multimedia Holdings Corporation)