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Record-breaking pizza will celebrate Old Chicago's redesign

1:52 PM, Jun 11, 2013   |    comments
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DENVER - The smell of pizza will be wafting through the streets of Denver on Tuesday. In conjunction with its redesign project, Old Chicago Pizza and TapRoom will be baking Colorado's largest pizza.

Old Chicago and TapRoom first teamed up in Boulder in 1976. On Tuesday, the pizza shop has expanded to 96 locations across 22 states. While the companies have experienced many successes in 37 years, they say they've been working to enhance the overall customer experience.

"We're proud to offer our patrons the same great quality they have come to love over the last three decades, with a new twist sure to excite old and new guests," Will Powers, senior director of Marketing for Old Chicago, said.

The redesign project has been two years in the making. Restaurants will see a physical facelift, introducing new kitchen and bar technologies, as well as new menus featuring 40 new items.

Another major focus of the re-branding campaign will be local beers. Each restaurant will offer 36 craft beers on tap and will regularly introduce other microbrewery concoctions to the lineup.

"Colorado is a leading area for craft brewers," Daniel Imdieke, manager of Beer Operations for Old Chicago, said. "People from all over the country come to Colorado to taste some of the best craft beers available, and we're excited to feature those varieties on a regular basis at all of our locations."

Tuesday's pizza will be available for tasting on a first-come-first-serve basis at the Old Chicago located at 1280 S. Colorado Boulevard. The first 400 people will get a free slice of the pie from 10 to 11:30 a.m.

To celebrate the chain's start in Denver, the pizza will span five feet in diameter with two toppings, weighing a total of 80 ounces each.

(KUSA-TV © 2013 Multimedia Holdings Corporation)

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