Katy Perry announces new album in a big way

10:42 AM, Jul 30, 2013   |    comments
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USA TODAY - Not to be outdone by Lady Gaga's promotional antics, Katy Perry announced her new album, Prism, on a big golden truck with an Oct. 13 release date. Billboard.com has the pictures to prove it.

Gathering her army of Twitter followers, she challenged fans to: "Find the #PRISM semi, take a picture and I'll RT you," she tweeted "Don't worry, Los Angeles is just the first stop on the map."

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