KUSA - Roads are being repaired, and highways are reopening. Businesses in flood ravaged areas are ready for customers. Now, how does the state get people to visit? The Broncos.
On Monday, Governor John Hickenlooper was present for the ribbon cutting and re-opening of Highway 119 from Boulder to Nederland. The reopening is a week earlier than expected as Colorado Department of Transportation crews have worked around the clock to fix the highway destroyed by flood waters in September.
"We're actually looking on a larger level with the state tourism board saying 'What's our marketing plan' to get out there and let people know that Colorado is open for business," Hickenlooper said. "Certainly, it doesn't hurt that the Denver Broncos are playing like a Super Bowl contender, because it gets us a lot of attention, so we've been trying to work in mentions and recognition."
Hickenlooper, who remains on crutches after hip-replacement surgery, also mentioned the state's best marketing tool is also causing him additional health problems.
"My concern with the Broncos is my heart," he joked. "It's just not going to be able to get through the whole season if they keep doing that," referring to the 51-49 shootout victory in Arlington, Texas against the Dallas Cowboys on Sunday. "There's got to be some balance between last minute heroics and a little stability for the elected officials of the state."
Surely, he's not alone in those feelings.
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