The psychology of Cyber Monday

2:36 PM, Dec 2, 2013   |    comments
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KUSA - The phrase "it's better to give than receive" might be scientifically proven.

According to the National Retail Federation, 131 million Americans went online for Cyber Monday. Some of them bought gifts while others were shopping for themselves.

9NEWS Psychologist Dr. Max Wachtel says giving does lead to a better feeling over time.

"In the long term, it makes you a lot happier because you have the experience you know, you've done something nice," Dr. Wachtel said. "You see how excited the other person is. So the act of giving really does feel good, and feel a lot better than receiving in the long run."

In the short term, buying something for yourself does release endorphins, which causes a physical effect like exercise, but Dr. Wachtel says that feeling doesn't last as long as buying a gift for someone else.

(KUSA-TV © 2013 Multimedia Holdings Corporation)

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