UPDATE: The Centennial Burger King reported more than $18,000 in sales as of 10 p.m. Friday.
CENTENNIAL - The franchise owners believe they are more than just another fast food joint. They believe they are a part of the Arapahoe High School community, which is why they felt compelled to lose as much money as possible.
"We wanted to help out. I mean we're giving away all our sales and there's food and labor costs associated," Brian Robison, vice president of Rob-Kraft Inc., said. "But, it was a no-brainer."
Rob-Kraft Inc. is the franchisees of the Burger King directly across the street from Arapahoe High School. Robison says he brought in extra workers with hopes of drawing large crowds as the restaurant dedicates to donate 100 percent of its sales to the Arapahoe Fund for shooting victim Claire Davis.
"What better way to do it than to donate a day's worth of sales on typically our busiest day of the week," Robison said.
He says, normally, the location at Dry Creek Road and University Boulevard does around $3,500 in sales on a Friday. He was hoping to raise more than $10,000 for the Davis family.
At lunchtime, the place was packed with lines out the door.
"Just makes you feel good that people notice and are caring of Claire," Devin Prezant, freshman at Arapahoe High School, said.
Not only is this a frequented lunch spot for students, it served as a refuge for hundreds of kids seeking to be reunited with their families immediately after the shooting.
"They were nice enough to let the kids come over here and take them in and help them out," Devin said.
Bimbo Breads donated all the buns used Friday. Shamrock Foods credited Burger King with a significant portion of the foods used. And, Albertson's Grocery Store donated the balloons and decorations.
With hopes of raising $10,000, the dining room was staying open later than normal. But, as of 3:30 p.m., Robison says sales had already exceeded $12,000, not including cash donations placed inside jars located at the counter.
"I think it's really cool," Cassie Herndon, Arapahoe High School graduate, said. "Our whole community is coming together for and it's a really great thing."
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