FORT COLLINS - Poudre Fire Authority firefighters early Thursday morning responded to a fire at the Signs Now building on Riverside Avenue.
Emergency personnel received a call around 4:44 a.m. with reports of a building on fire on Riverside Ave. Firefighters when they arrived saw flames coming from from the roof and rear of the building at 1438 Riverside Ave.
PFA spokesperson Patrick Love says crews had to fight the fire from outside the building because of structural concerns. Crews worked from ladders above the building as well as the ground near the loading area at the rear of the building. Crews on ladders also removed parts of the buildings west-facing exterior in order to get water on the flames. Love estimated that around 30 firefighters and six engines responded to the fire.
Love also said a sprinkler system might have saved the building.
"If there were a sprinkler system in place, we wouldn't be seeing this," Love said. "We would still be out here, but the damage wouldn't be this bad. One, maybe two heads take care of it."
Authorities do not believe there was anyone inside the building during the fire.
As of 8:30 a.m., crews are still working at the scene, but smoke has dissipated significantly.
Riverside Avenue is closed from Pitkin to McHughes and is expected to remain that way through rush hour.
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