BRECKENRIDGE - Some people loathe the snow but in Breckenridge they celebrate it with Ullr Fest.
Going on right now, Ullr Fest is a week of parades, parties and people donning Viking helmets.
The festival is named after Ullr, the God of winter in Norse mythology.
During the week, people compete in games like the frying pan toss, group ski races and ski boot relays in the "Ullympics."
One of the biggest events of the week is the Ullr Parade on Main Street, which celebrates Breckenridge and winter fun.
Before the parade participants try to break a record with the World Record Shot Ski Attempt. People line the streets and take shots in unison off skis. In 2013, 192 people drank from 60 skis measuring 313 feet.
Kids can take part in the Family Snow Day by trying out snowshoeing and Nordic skiing and end the day with S'mores over a fire pit.
Other events include a pond hockey tournament, a film showing and a talent contest.
Ullr Fest runs through Jan. 11. For more information or to sign up for events, visit http://www.gobreck.com/events
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