KUSA - A startup called Beyond Eggs has the ambitious goal of engineering products that duplicate chicken eggs in every possible way by using plant-based material.
Joshua Tetrick doesn't want to just appeal to people who are trying to reduce their meat and dairy intake-it's to shake up processed food by giving food scientists a cheaper, shelf-stable, humane alternative to chicken eggs.
So far, Tetrick's team at Hampton Creek Foods has succeeded in making a pea-protein-based mayonnaise, a cookie dough. and-the pièce de résistance-a muffin.
Tetrick's product has already fooled some key testers. At a high-profile Khosla Ventures investment conference, Beyond Eggs staged a blind tasting of its blueberry muffin and a real-egg version.
Testers reported they couldn't tell the difference. Bill Gates is so impressed he became an investor in the company.
Learn more about Tetrick, and Beyond Eggs by visiting:
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