KUSA - If you were watching the game you couldn't miss Peyton Manning's now famous audible "Omaha."
He said it 31 times during Sunday's game.
That's paying off for some charities thanks to businesses and other public enterprise capitalizing on the attention.
Even the Henry Doorly Zoo in Omaha has named a Rockhopper penguin chick after Manning in the hopes that he'll visit once the season is over.
Mutual of Omaha is making a donation -- based on the number of Peyton's "shout outs."
A great afternoon! $24,800 donated to the "#Pey-backFoundation." Excited to hear #Omaha-Omaha during #SuperBowl XLVIII #OmahaPeys-back.
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