The cost of going to the Super Bowl

8:53 AM, Jan 20, 2014   |    comments
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KUSA - Thousands of tickets will be changing hands now that the teams are set for the Super Bowl.

Will Flaherty with Seat Geek spoke to 9NEWS about the cost of going to the Super Bowl if you are a Denver Broncos or Seattle Seahawks fan.

In terms of both average and median prices, Super Bowl XLVIII is shaping up to be the most expensive Super Bowl in recent memory. The game's median ticket price of $3,298 and average price of $3,721 both are tops in price when compared to median and average prices for the past three Super Bowls (as recorded on the night of the conference championships).

Even on the cheap end of things, this game currently stands as the most expensive Super Bowl we've recorded. We've yet to see a single ticket on the secondary market sell for under $2,000 -- a price that is $500 more expensive than what the cheapest ticket sold for on conference championship Sunday during each of the past three NFL playoffs.

For high-rollers, we've seen listing prices edge into the $1,000,000 range -- with one full suite on the Commissioner's Level listed for an eye-popping $1,019,170. Just as context, that same Commissioners Level suite costs (by comparison) a mere $350,000 for one entire season of Jets or Giants football.

There are over 12,000 tickets listed on secondary markets as of Sunday night -- representing roughly 15 percent of the capacity at MetLife Stadium.

That said, despite these lofty prices - we still would expect prices to fall from this point on. The 72 hours immediately following the conference championship games are by far the most active in terms of ticket sales. In each of the past three years, roughly 30% of all Super Bowl tickets were sold in that 72 hour window.

During the final two weeks leading up to the Super Bowl, it's also the time when prices are highest. In each of the past two NFL postseasons, we've seen prices in the 24 hours prior to kickoff weigh in at 40 to 50 percent less than what prices were the Sunday of the conference championships. So we would advise any consumers still shopping for tickets to hold tight and wait as prices are likely to trend down over the next few weeks as gameday inches closer.

(KUSA-TV © 2014 Multimedia Holdings Corporation)

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