KUSA - Broncos fans are investing time and money in clothes that show how proud they are of their team.
AFC Championship gear is flying out of stores.
Dick's Sporting Goods spokesperson Brandon Yergey says the stores have been consistently busy since the predawn hours Monday.
"The women's T-shirts are outselling demand at some locations," Yergey said.
Some stores even sold out on Monday. But the retail chain has more on the way.
"[They] will be replenished within a day or two," Yergey said.
Right now most of the Broncos gear - which includes short and long sleeve T-shirts, caps and beanis - is AFC Champion branded. The Super Bowl branded stuff is expected to start coming in at the end of the week.
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