What do you get when you mix cute puppies, majestic Clydesdales, poignant music, the universal sorrow of parting and a massive advertising budget? The commercial by which all other Super Bowl XLVIII spots will be measured.
Budweiser's follow-up to last year's Brotherhood ad, which was voted No. 1 by USA TODAY's Ad Meter, features a persistent puppy who keeps escaping his animal shelter to visit his Clydesdale friends.
A colleague called it a "tornado of adorable." That just about sums it up.