KUSA - The battle for animal supremacy begins.
No, not the Broncos and the Seahawks. It's the return of Animal Planet's Puppy Bowl.
Started in 2005, the Puppy Bowl has gained the attention of those who are not interested in the Super Bowl.
"It's our tenth year, and every year our numbers have grown," referee Dan Schachner said.
The show even got so popular it was the highest rated show of the night last year ... momentarily.
"If you recall last year, that brief blackout, people switched over to Animal Planet.
Fun and games aside, the purpose of the show remains to help get the puppies adopted.
"Every one of the 66 puppies that you see in the Puppy Bowl is from a rescue center or a shelter," Schachner said.
"Our main mission is to promote awareness."
Returning performances this year include Meep the cockatiel, 'official tweeter' of the show; the hamsters, 'pilots' of the blimp; and the popular kitty halftime show.
The show airs for twelve hours, repeated two hour intervals, so the show is trying to keep things interesting.
One addition will allow viewers to choose the outcome of the MVP, most valuable pup.
"The MVP is determined by our audience, so the three o'clock viewing may be different from the six o'clock viewing based on how our audience votes."
The Puppy Bowl
starts 3 p.m. Sunday on Animal Planet.
(KUSA-TV © 2014 Multimedia Holdings Corporation)