KUSA - David Beckham's scantily clad body is everywhere in New York. An H&M ad campaign has Beckham on buildings, video screens, buses and signs.
On Saturday, fans went out to meet the soccer icon when he made his first appearance at a Broadway (aka Super Bowl Broadway) H&M store. He is promoting his new Bodywear line, which will introduce fans to 't-commerce.' The new technology will allow fans the first-ever opportunity to buy Bodywear instantly during the game. Fans will also get a chance to choose their favorite version of H&M's #uncovered ad with a vote. The ad will air on TV during the game's second quarter.
Beckham is also attending his first ever Super Bowl on Sunday.
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