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Comcast leading Olympics broadcast tech

8:41 AM, Feb 7, 2014   |    comments
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KUSA - It used to be that watching the Olympics meant tuning into a single channel and we'd tell you which events were fit to watch.

Then cable came along, and now fans of the Winter Games can watch 98 events on 25 simultaneous live streams.

Comcast is leading the charge - broadcasting the Olympics through the Internet to a specially-designed app that is available for free to customers using their mobile devices.

This is Comcast's first Olympics to showcase the power of their X1 Entertainment Operating System, and since it now owns NBC, there are over 1,000 hours of content planned.

NBC will debut the Gold Zone online and on the NBC Sports Live Extra app, and more content is available to subscribers of video on demand services.

NBCOlympics.com will offer even more streaming in line with what's available on the NBC Sports Live Extra app to authenticated cable customers.

If you don't have cable or satellite, you can still watch 185 hours of over-the-air primetime coverage on NBC through an antenna.

And Twitter has set up its SEEiT program to link Twitter users directly to streaming Olympic content.

(KUSA-TV © 2014 Multimedia Holdings Corporation)

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