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Starbucks responds to Dumb Starbucks in L.A.

12:50 PM, Feb 10, 2014   |    comments
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USA TODAY - Starbucks said it is considering how to proceed in response to a parody coffee shop called Dumb Starbucks.

The Dumb Starbucks store in Los Angeles is very similar to Starbucks except it has the word "dumb" in front of it.

In an email to USA TODAY Network on Monday, Starbucks said Dumb Starbucks is not affiliated with Starbucks.

"We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark," according to Starbuck's email.

The majority of trademark disputes are "handled informally," according to Starbucks spokeswoman Laurel Harper in an email to the Associated Press.

It's unclear who's behind Dumb Starbucks. The parody store says it is able to use the Starbucks name and logo because it is technically "making fun" of Starbucks and is considered "a work of parody art," according to a Dumb Starbucks letter.



(Copyright © 2014 USA TODAY)

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