KUSA - To mark the one-year anniversary of Hurricane Sandy, long-distance swimmer Diana Nyad - fresh off her landmark swim from Cuba to Florida - helps power disaster recovery efforts through a 48-hour test of mental, physical and emotional endurance: the Nyad Swim for Relief.
With the strength and support of P&G brands at her side, Diana Nyad swims for 48 continuous hours in the heart of New York City to raise funds for the AmeriCares Hurricane Sandy Relief Fund.
The Nyad Swim for Relief reflects the emotional and mental strength it takes to overcome adversity and restore a sense of normalcy to lives disrupted by disasters. P&G brands such as Duracell, Tide and Secret are underwriting all production costs for the Nyad Swim for Relief, maximizing the donated funds that directly support Sandy recovery activities.
In the months following Hurricane Sandy, AmeriCares distributed more than $6.4 million in aid to help survivors, including $3.5 million for medicines and relief supplies and $2.9 million in grants to community organizations providing services such as storm clean-up and mental health counseling. And the recovery efforts continue with so many storm survivors still in need of help.
Hurricane Sandy caused approximately $70 billion in damage across the Eastern seaboard, destroying 12,500 homes in New Jersey alone. To-date, in Ocean County, NJ, more than 25,000 residents are still displaced from their homes and in New York FEMA has again extended its deadline for Transitional Sheltering Assistance - demonstrating the continued need for these recovery efforts.
A 40-yard, two-lane pool is installed in Herald Square for the event, allowing the public to witness Diana's incredible display of perseverance while learning about AmeriCares important work of rebuilding lives.
How you can help:
- Make a donation to AmeriCares Sandy Relief Fund.
- Share the word with friends and family about this important event and fundraising effort (social media links are located above) and encourage them to join in.
- Cheer on Diana by sending words of encouragement using the hashtag #SwimForRelief. Submissions may be showcased at the pool, shared with media and featured across Nyad Swim for Relief activities.
- Want to keep giving? Click Here to buy the official Diana Nyad documentary "The Other Shore" - a portion of proceeds will benefit the AmeriCares Hurricane Sandy Relief Fund.
(KUSA-TV © 2013 Multimedia Holdings Corporation)