RESEARCH

Today's Media Swapper

It has become highly unusual in the age of technology for consumers to utilize only one medium throughout the day, and in many cases even at one time. In the past 20 years, consumers have gone from having a mere handful of choices for news, entertainment and information to more than can even be tallied - and that number continues to grow.

In addition to a vast increase in media outlet choices, consumers often make multiple media selections throughout the day. While watching TV, they often are on line; while checking email, they are simultaneously text messaging. The world of media has shifted from product centric, based around everyone coming to one medium, to user centric, giving the user ultimate control as to where and when information is received.

People are consuming news and information more than ever, and now, as a result of their media swapping, you have the opportunity to be in front of them all the time, on varied media, inviting them to do business with you.

 

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