New banners were featured prominently, Friday outside Sports Authority Field at Mile High.
Broncos posters were put up along the 16th Street Mall and in local business windows.
The D & F Clocktower is lighted in orange now in support of the Broncos.
The city of Denver says next week the City and County Building will be showing its spirit as well.
The campaign is called "United in Orange."
Friday night, January 11, the Broncos are hosting a public pep rally on the south side of the stadium.
9NEWS' Kim Christiansen and KOA Radio's Dave Logan will be the event Masters of Ceremony.
The rally is free and everyone is invited.
There will be entertainment, Broncos alumni, cheerleaders and other activities for fans.
It will be streamed live on 9news.com
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