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Get Me a Job: Making social networking work

3:37 AM, May 19, 2011   |    comments
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In fact, some companies will only post jobs on a social networking site like That way they can weed out employees who do not have online computer skills.

Liz Ryan is a nationally - known career coach. Ryan, just happens to love Colorado and resides in Boulder.

9News asked Ryan to be apart of our Get Me A Job series and host a social-networking class. Ryan was happy to help.

"Social networking tools, of course, are branding tools," Ryan said. "So, the number one way that we see - in our business - people under-utilizing or misusing those tools is by not branding themselves online."

Ryan is a big believer in making yourself stand out in the job search process. It is a common concern from job seekers: 'How do you make your resume stand out in a pile of 200?' Ryan's answer: Make it personal, it is all about you.

"If you're a job seeker, you could show up as a collection of skills and experiences and degrees and trophies and things, which is sort of unbranded, and it's listy and it's vey dry and emotionless and storyless. Or you could show up as a living, breathing human person with conviction and with passion and with direction. That's really what we want to do," Ryan said.

Ryan uses the term 'build a bridge' when it comes to putting yourself out there for employers. Do not make an employer have to put the puzzle pieces together to see if you are right for the position. Do not make them work for it.

"We need to help the employer understand how what we've already done translates to the pain that they have right now, what they need in this person. They won't [work for it], they won't. And we need to draw that in the form of a story, in the form of a picture that says, 'Just as I did XYZ, I'm happy to come in and do XYZ for you in this new setting.' They've got to take the perspective of the hiring manager and think about what that life is like, what that role is like."

When telling your personal story Ryan said you will likely not - or at least should not use - overused cliché phrases that ultimately do not help you stand out. (i.e. "a problem solver", "a go-getter", "natural team leader")

"The convention in job seeking - God knows why - it's been around forever, is to use a very dusty, dry style of writing - no subjects, no objects, no conversational tone - I call it resume-speak boiler plate. 'Results-oriented professional with a bottom-line orientation,' would be a perfect example, just horrible language. No one would ever say it. But if we said, 'I'm Brooke and I'm a producer who loves to get the story that no one else can get and bring it alive on air,' now we get a little feeling for Brooke in action. That's what we want to do in a resume."

You can learn more about Liz Ryan by going to her website,

(KUSA-TV © 2011 Multimedia Holdings Corporation)

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