The team will enter the field through a human tunnel of breast-cancer survivors and will be wearing pink accents of some kind. The accents (typically cleats, wrist bands and towels) are being kept secret until kickoff. Fans are encouraged to wear pink T-shirts.
CU has teamed up with Safeway and the Boulder Community Hospital to honor breast cancer survivors during a pre-game event and half time presentation. Organizers expect more than 250 breast=cancer survivors and family to be recognized on the field. Safeway will present a $10,000 check to the Boulder Community Hospital for breast cancer research and awareness during half time. The store is currently raising funds to support breast cancer in all 1,700 Safeway stores across the country and expect to raise $10 million company-wide during the month of October.
The CU Pink Out! is a result of an impromptu brainstorm session with Athletic Director, Mike Bohn and Safeway Regional President, Al Duran. The NFL has done similar events the past few years and Bohn approached Safeway and Boulder Hospital to see if the partners could put something together at the collegiate level. CU is the first college in Colorado to host such a bold event.
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