The performance is designed to raise awareness of The Salvation Army's 122nd Red Kettle Campaign, which benefits millions of people in need during Christmas and throughout the year.
This year marks the 16th year of the Thanksgiving Day partnership between the Dallas Cowboys and The Salvation Army, in which time the Red Kettle Campaign has raised more than $1.5 billion.
The Red Kettle campaign has been one of the most recognizable and important charitable campaigns in the United States since its inception in 1891. Every holiday season, more than 25,000 Salvation Army volunteers fan out across the country to ring bells and solicit spare change donations to the iconic red kettles from holiday shoppers.
Salvation National Commander William Roberts explained how the organization benefits over six million people.
"We are very grateful to the American public for supporting the Salvation Army in this way. We have been doing this for 122 years in this country, and it provides Christmas and cheer and hope for millions of people across this country," Roberts said.
Dallas Cowboys Owner Jerry Jones talked about Kenny Chesney's upcoming halftime performance and how it pertains to the Salvation Army.
"We've tried to combine the celebrity of a Kenny Chesney with the visibility of this Thanksgiving game, [the] NFL [and the] Cowboys, and we put those together to say to everyone watching the Salvation Army is the place to go. I've been in Denver and spoken in Denver to a large crowd of Salvation Army supporters. All of the money that is given in Denver, stays right there in Denver, and it helps people pay there rent who are unemployed. It helps the homeless, it feeds people who don't have food, and the Salvation Army inspires me because when you put a dollar in the Red Kettle, it not only stays there, but I really believe you get a dollar and a quarter out of it because of the hard work of the great organization of the 5,000 people," Jones said.
For more information, you can go to http://blog.SalvationArmyUSA.org/.
Nate Chisholm contributed to this report.
(KUSA-TV © 2012 Multimedia Holdings Corporation)