"I've said many times before, we're all held to a high standard here," Goodell told reporters, via the New York Times. "I would not want to see those comments coming from people who are in a responsible position in the NFL - absolutely not."

Limbaugh said last week he's part of a group trying to buy the Rams. Indianapolis Colts owner Jim Irsay was the latest to express disapproval for Limbaugh's bid when he said he would not vote to approve such a deal. (NFL owners must vote to approve new owners of teams.)

Goodell specifically took exception with Limbaugh for his controversial comment about Donovan McNabb in 2003 when he worked as an NFL analyst for ESPN. Limbaugh suggested the media wanted McNabb to succeed because he is black.

"The comments Rush made specifically about Donovan, I disagree with very strongly," Goodell said, via the Times. "It's a polarizing comment that we don't think reflect accurately on the NFL or our players. I obviously do not believe those comments are positive and they are divisive. That's a negative thing for us, obviously."